Your hospital gift shop might be one of the most overlooked revenue centers in the building.
Your hospital gift shop might be one of the most overlooked revenue centers in the building. High foot traffic. Emotionally engaged visitors. A captive audience every single day. But most gift shops are stocked like it's still decades ago ā generic items, no data, no strategy. A few intentional operational changes can flip that completely. Healthcare leaders who think beyond clinical walls find margin where others see wallpaper.