Your hospital gift shop might be one of the most overlooked revenue centers in the building.

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Your hospital gift shop might be one of the most overlooked revenue centers in the building. High foot traffic. Emotionally engaged visitors. A captive audience every single day. But most gift shops are stocked like it's still decades ago — generic items, no data, no strategy. A few intentional operational changes can flip that completely. Healthcare leaders who think beyond clinical walls find margin where others see wallpaper.

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